“On that day the mountains will drip with sweet wine,
and the hills will flow with milk.
All the dry stream beds ofJudah
will flow with water.
A spring will flow out from the temple of the Lord,
watering theValley
of Acacia Trees .”
and the hills will flow with milk.
All the dry stream beds of
A spring will flow out from the temple of the Lord,
watering the
“…the trees said to the grapevine, ‘You come and be our
king!’ 13 But the grapevine said to them, ‘I am not going to stop
producing my wine, which makes gods and men so happy, just to sway above the
other trees!’”
Wine doesn’t flow from rivers or drip down from trees like
maple syrup. Producing good wine is an
art form; an intricate process beginning with grape stock and ending in the
bottle on your counter. Wine Folly
identifies five basic steps in the process: pick the grapes, crush the grapes,
ferment the grapes, age the wine and bottle it.
They leave viniculture out of the picture altogether although without
the vineyard these five steps won’t happen.
Beyond all this---without a gifted vintner cultivating in community---quality
wine doesn’t occur.
Wine makers along California ’s
Central Coast continuously cite collaboration as
key to the final product. How do you do
it? My wife and I asked the same
question at different wineries. The
surprising answer was that each relies on the talent and gifts of others to
bring together their desired wine.
Wine producing is crazy expensive! There’s the cost of the crop, the harvest and
publicity---to simply name three. A 2007
article “estimates are that it costs $70 to $275 per acre to machine harvestgrapes (not accounting for the cost of a machine, which can range from $150,000
to $300,000). Picking by hand, which takes much longer, can run to $750 per
acre at super-premium properties. A
fascinating article on mechanical harvesting states, “For a used self-propelledmachine with gentle picking rods the unit costs are between $85,000 and$200,000. There is a transportation cost to deliver the unit; and a
trailer to transport the harvester will need to be purchased. The height
of the harvester requires a special drop trailer that can easily run
$10,000. In addition to the purchase costs, there are also annual
costs. It is assumed 300 acres would need to be harvested in order to
reach a pay-back position on the unit.”
A winery owner in Avila
Beach shared with us that
they co-op with other wineries to pay for and use the Harvester. Another owner (from a group of owners
invested in one winery) communicated that for some of their wines they use
portion of someone else’s vineyard---which they have complete control
over---rather than having to own the entire vineyard. Finally, the wineries on Highway 46 in El Paso (46 East) have
banded together to promote their wines in a number of creative ways that gains
exposure for all of them.
One of the most god-given drinks (We will drink it in
Heaven) is often created by vintners working in tandem with so many other
players in the wine-growing community.
Why do so many other businesses neglect this type of beneficial network? And in our individual lives why are we so
intent on going Lone Ranger? Something
to contemplate this winter? Perhaps in
discussion with friends over a bottle of wine.
And as you lift that cup think about what it took to bring it to you.
No comments:
Post a Comment